Here are a few case studies that demonstrate how smart marketing plans and strategies produce great results and brand believers from customers.
ROI. In the black. Ring the bell! How well is your current marketing doing for you?
UMKC Institute for Human Development
The objective of the Northwest Missouri ADRC program was to create a strong, clear, single source solution for long-term support services. Older adults, adults with disabilities, caregivers and service providers are given thorough resource options allowing them to make informed “person-centered” decisions about their service needs.
Kent Wilson Design services include: Marketing plan; focus groups with area aging resource partners; program naming; brand development; message development; website design; brochures; displays; give-aways for brand awareness.
RESULTS: A robust marketing package with implementation steps serving a 50,000 plus demographic. This flexible package was specifically designed to stay relevant to a varied audience throughout the state of Missouri, allowing for a multi-year roll-out process with potential to cover the entire state of Missouri.