Here are a few case studies that demonstrate how smart marketing plans and strategies produce great results and brand believers from customers.
ROI. In the black. Ring the bell! How well is your current marketing doing for you?
Reebok International, Ltd.
Partnered with DreamWorks Productions and Kids Foot Locker to leverage the popularity of the Antz movie. Created a Gift With Purchase (GWP) promotion with Kids Foot Locker where consumers purchasing the specified Reebok Kids footwear received a free pair of Antz logo-ed shoe strings.
RESULTS: Complete sell thru of the featured footwear skus through all Kids Foot Locker stores.
UMKC Institute for Human Development
The objective of the Northwest Missouri ADRC program was to create a strong, clear, single source solution for long-term support services. Older adults, adults with disabilities, caregivers and service providers are given thorough resource options allowing them to make informed “person-centered” decisions about their service needs.
Kent Wilson Design services include: Marketing plan; focus groups with area aging resource partners; program naming; brand development; message development; website design; brochures; displays; give-aways for brand awareness.
RESULTS: A robust marketing package with implementation steps serving a 50,000 plus demographic. This flexible package was specifically designed to stay relevant to a varied audience throughout the state of Missouri, allowing for a multi-year roll-out process with potential to cover the entire state of Missouri.
For a $350 Million division of a $6 Billion company, designed and implemented their first qualitative/quantitative research project for an unoptimized brand/product line based on a proprietary, patented new technology. The study determined end-user attitudes, perceptions and needs. This information was used to re-define the product line, reposition the brand, and create a new strategic marketing plan, brand message, logo, collateral pieces and a POS display.
RESULTS: Revenues and profits increased 20% ultimately requiring additional production capacity to meet new demand levels.